One passion is everything How badly do you want to crush it? Is it an all-consuming feeling? Do you stay awake at night, your brain swimming with ideas and dreams? Are you willing to do whatever it takes for the chance to live entirely on your own terms? If so, you’re lucky.
You’re lucky because you live in an age of unmatched opportunity for anyone with enough hustle, patience, and big dreams. I should know, since that’s all I had to work with. Three years ago I was an anomaly, a guy with very limited technology skills who used social media sites like Facebook and Twitter and Tumblr to build a highly fulfilling and profitable personal brand.
Back then, a lot of people were unwilling to accept that the business world—that society—was changing, and if I had tried to tell you that you could build a business that creates wealth and the most happiness you’ve ever known with nothing more than passion and a willingness to work your face off, you might not have believed me. Now, though, the opportunities are endless—I don’t think enough people have yet grasped just how much society and business and even the Internet have changed—and my story is about to become a lot less unusual. If you want it badly enough, it can become your story, in a lot less time and for a lot less money. Here’s how fast change has taken hold: I helped take my dad’s local liquor store, Shopper’s Discount Liquors, and blew it up from four million dollars to fifty million dollars in eight years (1998–2005).
I’m proud of that. But aside from a ton of hard work, it took millions of dollars in advertising with the New York Times, Wine Spectator, and other publications as well as radio stations and local TV. Compare that with when I started building my personal brand in February 2006—to this day it has cost me far less in money (less than $15,000) than in sweat, and I’m having more fun than I’ve ever had in my life. You’ve got sweat, right? You may not have connections, or an education, or wealth, but with enough passion and sweat, you can make anything happen.
Grand show novogodisnji program. Three rules You may have picked up this book because you want to know the secret to my success. Well, my secret is that I live by three pretty simple rules: Love your family.
Work superhard. Live your passion. Notice that I don’t mention the Internet, or social media tools, or even technology, even though they have been crucial to everything I’ve accomplished in the last few years. That’s because I measure my success by how happy I am, not how big the business is or how much money I’ve made. And thanks to following those three rules, I’m 100 percent happy. Don’t believe me? Think it’s not possible?
I promise you it is. If you don’t already live the first principle, get on it, because what I’m going to tell you in this book is worthless if you’re not taking care of your family. Your family always comes first. But if you’ve got that priority straight, and you’re working hard, and you’re still not 100 percent happy, it’s probably because you’re not living your passion. And that, my friends, although it is only one-third of the secret to success, is the whole key to staking your claim in the new business world we live in today.
Live your passion. What does that mean, anyway? It means that when you get up for work every morning, every single morning, you are pumped because you get to talk about or work with or do the thing that interests you the most in the world. You don’t live for vacations because you don’t need a break from what you’re doing—working, playing, and relaxing are one and the same. You don’t even pay attention to how many hours you’re working because to you, it’s not really work. You’re making money, but you’d do whatever it is you’re doing for free. Does this sound like you?
Are you living, or just earning a living? You spend so much time at work, why waste it doing anything other than what you love most? Life is too short for that. You owe it to yourself to make a massive change for the better, and all you have to do is go online and start using the tools waiting for you there. What you need to know In this book I’ll explain step by step how to use all the social networking tools on the Internet to take whatever it is that rocks your world—the activity that you would do every minute if you could, the topic that you just can’t shut up about, the product that you would like to put in everyone’s hands—and build it into not just a business but a powerful personal brand that makes you all the money and, more important, brings you all the happiness you could ever want.
For those of you already living your passion but hungry to boost your business even further, you’ll find some fresh ideas on how to do that, as will anyone interested in developing a strong brand identity for an already existing product or service. Among the topics we’ll cover: How to correctly channel your passion into a blog followed by thousands of people interested in consuming your personal brand. What real hustle looks like. How to get the attention of advertisers itching to give you a portion of their billion dollars in ad revenue. Why building a personal brand through social media is crucial to professional survival and advancement, no matter what your field.
Why you should make plans to grow a business around your personal brand and leave your current job even if you’re happily employed. How social networking gives you the data you need to find the next social trend and financial opportunity. Why savvy social networkers are great cocktail party guests, and how you can become one, too. How to monetize your interaction with every person you talk to online. The best marketing strategy ever. Where to fish for diverse sources of revenue.
How companies should use social networks to shape their story and strengthen their brand. How to build legacy, which is always greater than currency and the mortar to a successful, lasting brand and business. Social media give entrepreneurs and businesses an unprecedented chance to engage with their customers and communicate their message. Those who can harness their passion to the unbelievable reach and power of these tools are in a position to crush it on a level the world has never seen. The game has changed Everyone knows the Internet represents one of the biggest cultural shifts since the printing press, but I think society has been slow to recognize that it represents the biggest shift in history in how we do business.
It’s matured from a haven for coding geeks to a second home for most Americans, who still spend countless hours shopping online but who are also increasingly moving their social lives there thanks to networking sites like Facebook, YouTube, Flickr, Tumblr, and Twitter. It makes total sense that if this is where the eyeballs are going, this is where business has to go. Money goes where people go—where there is an audience, advertisers are eager to follow.
They used to spend their money on traditional media—radio, television, newspapers, and magazines. Those platforms are losing eyeballs to the online world by the second, and many media companies never implemented the leaner, meaner business model they needed to stay alive. They’re dead. If the survivors in the traditional media don’t adjust to this new competitor, thirty years from now our kids will examine them in museums with the same curiosity they now reserve for dinosaur bones and fossils. I’m going to make a lot of massive, bold statements in this book, but let me assure you that I’m not trying to be a shock jock.
I wouldn’t say anything unless I’d thought long and hard about it. Advertisers and companies need to spend money to stay alive, so why shouldn’t they spend it on you? By building a personal brand using social media networks, you’re practically doing them a favor. Since the only investment it takes to use these sites to grow a business is ridiculous amounts of time and hustle, these platforms are open to whoever has got the chops to get in the game. That’s you, right? No excuses But, Gary, some of you might be saying, my passion isn’t something cool and retail friendly like wine. I’m into World of War-craft.
Gary Vaynerchuk Media
I’m obsessed with belly dancing. I regularly piss off my wife because I’d rather hole up in the basement with my friends playing cards than do anything else. I want to build a business, but there’s no money to be made in that.
Plus, I’ve got rent or a mortgage, kids and elderly parents, student loans and car payments. Yeah, well, so did Perez Hilton, and Ze Frank and Veronica Belmont, and Heather Cocks and Jessica Morgan (gofugyour-self.typepad.com). They totally crushed it, and you can, too.
But, Gary, someone else might say, have you kept up with the news over the past few years? The economy has taken a beating, a lot of people have lost jobs, consumers are not spending like they once did, and advertisers are far more conservative than they used to be. I’m reading this book to plan ahead for the day when I know for sure it’s a good time to start a business.
It’s never a bad time to start a business unless you’re starting a mediocre business. I think economic downturns represent a huge opportunity for everyone to get their focus on and start to crush it. The person who can dominate during rough times is the person who can dominate, period. Yes, we’ve seen a lot of people close up shop in the past years, but if they had offered a relevant and differentiated product or service, had been adaptable, and most of all had known how to tell their story, they wouldn’t have had to close. I know that’s an unpopular thing to say, but I.
Although many people advise against turning your hobby into your day job, Gary Vaynerchuk, an Internet and business phenomenon, vehemently disagrees. He boldly promotes quitting your job to pursue a profession that is your passion. An immigrant from Belarus, Vaynerchuk rose to fame in his mid-30s because of Wine Library TV, the popular, highly publicized video blog he started in 2006. Through his imaginative Internet Webcasts, Vaynerchuk has made himself a leading authority on wines and a respected expert on online brand development and marketing. His style is unpretentious, a welcome change from the reserved mien of tuxedoed wine critics. Vaynerchuk provides step-by-step explanations on how to create a personal brand and promote it using social media such as Facebook and Twitter.
Although the advice is overly simplistic – Vaynerchuk somewhat naively assumes anyone can emulate his success – and the topic is well-worn, getAbstract appreciates Vaynerchuk’s sincere advice and recommends his clear, lively book to new entrepreneurs and others who want an introduction to the world of social media.
Shares 118 Have you heard of? He was the famous mythologist—author of and many other books—who told us all to “follow your bliss” in his Power of Myth PBS specials with Bill Moyers in the late 1980s. “That’s all well and good,” you may have thought at the time. “But I have to make a living.
How do I make money by following my bliss?” If you’ve been asking that question for the past 20 years, you’ll be happy to know that someone has finally answered it. Gary Vaynerchuk has written a book to teach us how to make money by following our bliss.
Many of you may know Vaynerchuk as the host of the video blog WineLibraryTV.com. Now he has written a book titled. Here’s a recent episode from Gary’s WineLibrary TV. “Crush It!” refers to Vaynerchuk’s passion: wine. His family had a liquor store and by the age of 26, he had taken the store from $2 million in revenue in 1994 to $20 million in 2001. Here’s how he did it, building his personal brand along the way:. He started in 1997 by creating WineLibrary.com and selling wine online.
The rise and popularity of YouTube convinced him to start a video blog called WineLibraryTV.com in 2006. He started talking about business in 2007.
How to start one, what to sell, and how to sell it. He had come to the following conclusion based on his personal experience: the only way to make money and be successful is to monetize your passion. Or in Joseph Campbell’s words, to make money by following your bliss. Why is monetizing your passion the only way to make money?
Because starting a successful business is long, hard work. That’s exactly why you must monetize your passion and nothing else. “If you’re living your passion, you’re going to want to be consumed by your work. The passion and love for what you do will enable you to work the hours necessary to succeed,” Vaynerchuk said.
And why is now the time to do it? Because social media, new advertising venues, and the Internet have made it possible for you to find other people who share your passion and might even pay you for your knowledge. If you can establish yourself as an expert, people who need your expertise will seek you out. Let’s talk about those new advertising venues. “The difference between promoting your brand via traditional marketing and advertising media and doing it via social networking platforms is like the difference between sending a message by Pony Express and chatting on Instant Messenger,” says Vaynerchuk.
Books By Gary Vaynerchuk
Here’s how he came to that conclusion. He spent $7,500 to advertise on a billboard, send a direct mailing, and produce a radio spot.
He got 170 orders from the billboard, 300 from the direct mailing, and 240 from the radio ad. Then he tweeted the ad for free and got 1,700 orders in 48 hours. That’s more than all three traditional ads put together! “These social networking sites have changed the game by giving entrepreneurs a reason to ditch the sinking traditional media and advertising platforms in favor of a communication method that opens them up to markets that would have been inaccessible until just a few short years ago.” Crush It! Will give you the techniques you need to establish your expertise using social media. Vaynerchuk calls it “building your personal brand.” Here are the techniques in a nutshell:. Identify your passion.
Learn as much about it as you can. Start blogging about it. Find other blogs about it and leave comments. Find Facebook pages about your passion, become a friend/fan and contribute. Search Twitter to find other passionate people and talk to them. Repeat steps 2 through 6 over and over and over. As your knowledge and your passionate community increase, you can reach out to advertisers.
And don’t be surprised if some business development people start calling you. Vaynerchuk calls them “biz dev” people. Suppose you have no product or service to sell? You can still get paid for your expertise. You can write one or more ebooks, speak at conferences, and even sell ad space on your blog. But Vaynerchuk doesn’t care for Google AdSense.
Gary Vaynerchuk Youtube
It “makes your page look cheap and cluttered and it doesn’t pay that well.” Instead, he recommends banner ads. Here’s how to find advertisers: browse through magazines about your passion and look at the ads. Who’s advertising? Contact those companies and say, “how about advertising on my blog for a lot less money?” Of course, you have to have a really big community to get their advertising dollars. “There is lots of money to be made, albeit in dribs and drabs to start, by siphoning off money from already-existing sources,” Vaynerchuk says.
“Siphoning off money from already-existing sources” means dumping traditional advertising venues and marketing techniques that broadcast the same ad to millions of people. Most of whom couldn’t care less about the product being advertised. Instead, you will offer advertisers a highly targeted market: all of the people who share your passion. And if the money comes “in dribs and drabs” in the beginning, don’t worry.
As you build your expertise and your passionate community, more people will seek you out. Including advertisers. “If you live your passion and work the social networking tools to the max, opportunities to monetize will present themselves,” Vaynerchuk says. “The passion and love for what you do will enable you to work the hours necessary to succeed.” So if you’re unhappy in your job, pick up a copy of Crush It! Vaynerchuk wrote it “because it drives me crazy to know that there are still people out there who haven’t figured out that they don’t have to settle.” And he means “settle” for a job doing anything besides what you really love to do. But is it really possible to make money following your bliss using Vaynerchuk’s techniques?
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Why not buy Crush It! Or find it in a library and write down all 21 steps in Appendix A. Then follow his techniques for one year. Do they work? Tell us about your success or failure, and we’ll summarize the results on Social Media Examiner.
Social Media Examiner gives this book 3.5 stars.